June 6, 2011

The Hottest Hundred Yards

The Hottest Hundred Yards. In celebration of the infamous stretch of beach on the Southern California Coastline Quiksilver and Partners and Spade teamed up to host The Eighties at Echo Beach book Party Launch.

On Wednesday, June 1st Quiksilver and Partners and Spade celebrated Jamie Brisick and Mike Moir’s surf retrospective The Eighties at Echo Beach with the Hottest Hundred Yards book launch party and photo exhibit in downtown Manhattan. 500 guests attended the store front for an evening filled with everything representative of the radical era of surf in the 80′s that was Echo Beach.

Pictured: Julie Gilhart, Jamie Brisick, Chris Gentile

From the custom 80′s boardshorts and tees to the vintage surfboards, wax and fins complete with Pacifico Beer in attendees hands the event paid homage to an important time in surfing history. 100 of the evening’s guests received an early-release copy of the book, signed by Brisick. Guests included designer Cynthia Rowley, surfers Herbie and Christian Fletcher, Shawn Stussy, and many more.

Pictured: Andy Spade, Herbie Fletcher, Shawn Stussy, Christian Fletcher

The exhibition will be open to the public starting June 1, Saturdays 12-7 and Sundays 12-6, or by appointment at 40 Great Jones Street, New York City.

Pictured: Andy Spade, Cynthia Rowley, Randy Hild