Quiksilver remembers the surf shops that have been supporting the Quiksilver brand from their early days, and Island Water Sports was one of the shops that grew right along with Quiksilver. IWS founder, the late Kirk Cottrell, was very proactive in the South Florida Surfing Community. The IWS legacy continues on with Kirk’s original vision now with son, Shane Cottrell, at the helm steering the IWS ship.
This annual “Midnight Madness Sale”, which happens every October, really has grown into not just a big sale, but also a huge event with rock bands, skate ramps, and plenty of free gear for loyal customer and kids. Quiksilver headed up as the leader of giveaways by bringing in the custom Quiksilver sandal press machine. With hundreds of style options, Quiksilver allowed the Groms to choose their own mix and match of colors and strap options to represent their own personal style and individualism.
Quiksilver East Coast Surf Team Manager, Matt Kechele, along with Quiksilver South Florida Sales Rep, Steve Wilde, took charge on the sandal machine knocking out over 140 sandals. Other Quiksilver giveaways included plenty of posters, stickers, and Quiksilver/IWS t-shirts with the Kirk Cottrell image front and center. Chris Payne from Komunity Project and Quiksilver team riders, Skeeter Zimmerman and Tanner Strohmenger, got 1980′s weird rocking wigs and some Quiksilver retro gear. Tanner was wearing a pair of Kechele’s 1989 “Ghetto Dog” 12″ cut boardies. The “Midnight Madness” phenomena saw well over 500 people from groms going nuts on the mini ramp to hairy apes creating havoc chasing bananas through the parking lot. Plenty of pranks with an all out 80′s theme. We saw groms getting duck taped, kids getting flour thrown in their face followed by whip cream, pet snakes, mohawks, push up contests, all in a surf carnie atmosphere. The sale saw hundreds standing in line frothing to get in the store for a shopping deal while supplies last. The IWS team of bouncers regulated the front door and kept the crowd under control with some trivia questions and free giveaways to keep the masses at bay as they waited to get in the store 15 people at a time. Good fun was had by all; that’s for sure. The surf/skate craze that founder Kirk Cotrell helped build in South Florida, proves to still be on the rise. Surely, Kirk would be proud to see his son, Shane, running point now with IWS legacy!