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Year after year, we can always count on Travis Rice to stir snowboarding’s pot instead of letting it sit stagnantly and simmer, and this past season was no different, as his winter exploits boiled over and catapulted him into our 2008 Rider of the Year spot. As well as Travis’ selection as our-top shelf shredder, his two-year film phenomenon That’s It, That’s All hit stores harder than Hurricane Katrina, reinventing the snowboard film genre and raising the status quo for those who steady a video camera for a living. And let’s not forget Rice’s ruthless contest control, as he took home trophies at the Nissan X-Trail, the Icer Air, and his own Quiksilver Natural Selection. Since Travis’s breakthrough season post-Breck Superpark, he has upped his game even more, and should now be considered a contender for a much bigger and bolder designation than our 2008 Rider of the Year; we’re thinking he just may be the most progressive rider ever. To strap into Rice’s board and slip into his clothes, head over to snowboardermag.com/upforgrabs and feel what it’s like to be the king shit.