April 14, 2011

Southern California Retailer Event – Spring 2011

A few weeks ago we celebrated the highly anticipated debut of our new line of modern coastal classics. The event took place here in Huntington Beach, CA where we invited some of our Southern California retailers to take part in all the fun and check out the new line. These retailers included Huntington Surf and Sport, Jacks, Sun Diego, Quiksilver Boardriders Club, Hobie, Spyder, Even Sisters, and Surfside Sports.

The night consisted of all things pink! As pink taffy and pink mock-tini’s were being passed around  the classic 1985 film “Girls Just Want to Have Fun” played in the background. The night was clearly all about girls!

To make our retailers more familiar with the new collection, we invited some of our fabulous friends from Foam Magazine to give their personal styling tips  . Our so-cal retailers had the pleasure of learning creative ways of wearing the new line by interacting one-on-one with the ladies of Foam.

Below, the lovely ladies of Foam who helped out with the event; Monica Campana, Kristina Dechter, Zoe Buck, and Dawn Gregory

and here’s a photo of Meredith from Surfside sporting her new look! We are loving your style!

Meredith from Surfside sporting her new look!

what an amazing and fun event! Many thanks to all the attendees!