April 12, 2012

Quiksilver + Hoffman

Natural and uncontrived, the Hoffman heritage collection comes from a real place… from real people. Quiksilver + Hoffman captures the color, vibe and attitude of authentic beach culture, from Malibu to Makaha to Bells Beach, Australia. These were places and scenes that shaped the surf life, and they’ve never been more timely than today. This collection refers directly to these times — early mornings and late nights, evening glass-offs and impromptu parties. It started as much in friendship as anything else — California’s Hoffman brothers, Quiksilver founder Alan Green and artist Simon Buttonshaw.