July 18, 2011

QSW Autumn 2011

This Autumn, we get our inspiration from a small beach community in San Francisco called the Outer Sunset. This is the home of artist Serena Mitnik – Miller — along with her husband Mason St. Peter, they are the proprietors of the General Store on Judah Street. Her artwork is the result of an intuitive and spontaneous process, which often begins with an impression from the physical environment.

For our autumn line John Moore and Serena Mitnik-Miller collaborated to re-imagine the conceptual, young contemporary vision of the QSW, while staying close to Quiksilver’s roots and tell authentic coastal stories.

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