Both Kelly Slater and Rihanna endorsing the brand
Surfersvillage Global Surf News, 16 June, 2011 : – - Today, Vita Coco, the nation’s best-selling coconut water and one of the fastest growing beverage brands in the U.S., is happy to announce that 10x ASP World Champion surfer, Kelly Slater, will join the Vita Coco family as a spokesperson for the brand, and will be featured in an advertising campaign launching in Southern California this summer.
The summer ad campaign will activate through out-of-home and digital platforms, and coincides with Rihanna’s national advertising campaign for the brand, also to be released this summer.
A long time fan of the brand, Slater chooses all-natural Vita Coco over artificial sports drinks for optimal hydration. When asked about the partnership, Slater comments, “I drink Vita Coco on a daily basis….it’s just part of my life. I love natural coconut water, and Vita Coco is straight from the fruit, just a little easier to open. I’m hooked.”
Vita Coco, which is Never from Concentrate and contains the five essential electrolytes, 15 times the potassium of a traditional sports drink and 100 percent of the daily requirement of vitamin C, delivers super-hydrating functionality with every sip.