The Mountain and Wave

The Quiksilver and Red Bull folks got together last night for a screening of Travis Rice’s “That’s It, That’s All”, at Cinespace in Hollywood.  Director Curt Morgan took some questions from the audience following the screening, as everyone relaxed in the comfort of the dimly-lit Hollywood lounge.  Meanwhile, in the front bar-area of the venue, a party was stewing for the new Hollywood film feature, “I Love You, Man”. The movie’s street team descended onto the Quiksilver dudes, handing them t-shirts, and trying to get everyone photographed for marketing posterity. All hams at heart, the Quiksilver dudes obliged as the night quickly turned into a variety show of action sports culture and personality.  Pro snowboarder Austin Smith channeled skate legend Christian Hosoi, ripping his t-shirt to bits as he joined surf maniac and Hi-Shred producer Jake Burghart on the dance floor.  Adding to the insanity, Guadalajara Joe materialized the moment the Kamikaze bar opened its doors – please note G-Joe’s south-of-the-border-mustache. I’m sure the lovely ladies from the San Fernando Valley didn’t expect such a rush of surf/skate/snow dance moves and hi-jinks, but they were pleasantly surprised. Best dance moves of the night goes to Jake for what we called the “elastic superman” and “dancefloor ninjitsu”. Click here to check out what Jake from Hi-Shred does when he’s not tearing up nightclubs.
And click here to check out Guadalajara Joe’s blog to see his account of what went down.

Critically acclaimed films, Clay Marzo: Just Add Water and That’s It That’s All have been nominated for the 2009 X-Dance film festival in Park City, Utah. X-Dance, which honors the best films in action sports, is held during the Sundance Film Festival from January 16-20. Stay tuned for more updates as the fest draws near.

That’s It That’s All Webisode 1

That’s It That’s All London Premiere

Buy That’s It That’s All Now on Quiksilver.com

That’s It That’s all hits shelves and the iTunes top 10 this week. The highly anticipated snowboard film produced by Brain Farm in collaboration with Red Bull and Quiksilver storms into homes worldwide on DVD and on iTunes this week. Stop by Thatsit-Thatsall.com to buy it on Itunes and join in the adventure from the comfort of home.

For two years, snowboarder Travis Rice, Director Curt Morgan and a revolving cast of snowboarding’s most iconic riders traveled the world in search of conditions that capture the essence of snowboarding. With new technology and tricks, That’s It That’s All redefines the size and scope of an action sports film.

“Now after pouring blood, sweat, tears and soul into it, the film is out,” said Travis Rice, Snowboarder and Co-Producer. “We’re energized by the insane response the film’s receiving on tour and are so pumped to finally be dropping it into people’s hands.”

Using state of the art equipment with access to a dream team of snowboarders, the producers created a visual snowboard film that redefines the genre. For the first time in core action sports, cinematographers used the Wescam 35, to film stable follow-cam shots on snowmobiles and the Cineflex HD, to capture steady aerial shots from helicopters. This technology is put to good use in capturing the new tricks and locations discovered with a completely unique perspective similar to the highest quality nature films.

That’s it That’s All can be purchased on iTunes in the U.S. for $7.99. Search for the title on iTunes or link to it from Thatsit-Thatsall.com.

The DVD comes out on October 22nd in the U.S., October 24th in Canada, and October 27th across Europe. A limited edition version is encased in a mini hardcover book with stunning images taken during the making of the film. In addition to the film and book, the DVD also features bonus segments from the Natural Selection, Tahiti, Stewart Island, Superpark and more. Buy this true HD film on DVD at Quiksilver stores, in snowboard shops worldwide and through Thatsit-Thatsall.com for $29.99. That’s it That’s All releases on Blu-ray in Best Buy stores next month.

There are still chances to catch the movie on the big screen as Travis Rice and associates travel the world screening the work to thousands of stoked riders. Find the premiere stop nearest to you or purchase the film at Thatsit-Thatsall.com. For exclusive teasers and˜Behind the Scenes webisodes, go to ESPN.com/Tita.

Photo
Packed House at the Denver Premiere, Ellie Caulkins Opera House. 2200 in attendance. Photo credit: Ian Forhman/Red Bull

Late last week week we traveled to the great Northwest to premiere

The North American tour for the amazing That’s It That’s All film is in full swing. The two showings in Jackson, Wyoming, Travis Rice’s hometown, both sold out with 500 people. The showing in Quebec City Canada also went off big time. Check out the photos below and click here to watch the trailer and find out when TITA is coming to a town near near you.